Thursday 9th, April 2020
canara news

Trying to bring back Maggi by end of this year: Nestle India

Published On : 23 Aug 2015


New Delhi, Aug 23 (PTI) Bolstered by the Bombay High Court order overturning ban on Maggi, Nestle India plans to bring back the popular instant noodles back in the market by end of this year subject to certain clearances.

The company, which has taken a hit of Rs 450 crore, including destroying over 30,000 tonnes of the instant noodles since June when it was banned because of alleged excessive lead content, says it will continue with the existing formula of the product and not change the ingredients.

"We will try and target something that is better than that. My desire is to do it before that but let's see," Nestle India Managing Director Suresh Narayanan told PTI in an interaction when asked whether Maggi noodles could be back in the market by start of the next year.

He said as per court directives, this quarter it would go in for testing of Maggi samples at three independent laboratories in Punjab, Hyderabad and Jaipur which are accredited with National Accreditation Board for Testing and Calibration Laboratories (NABL).

"By the time we get everything done (all clearances), it will be middle of September. I can tell you this quarter no, unlikely. Subsequent quarter, we will try (to bring back Maggi)," Narayanan said.

He said the company has to test the Maggi samples within six weeks and after that it would start manufacturing and then the noodles would be tested again.

Asked whether the recent problems would make the company change ingredients of the instant noodles, Narayanan replied in the negative saying "what has worked for 30 years" must work in future too, although the company would continue to work on innovation and add more variants in future.

Acknowledging that the ban has 'dented' the company, Narayanan said the company has to win back consumer confidence and will "spend aggressively" on rebuilding the brand from a "zero" level through customer engagement activities and advertisements.

When asked if the company would consider seeking damages from food regulators on the back of Bombay High Court judgement, Narayanan remained non-committal said the company's focus would be to bring back Maggi as soon as possible, look ahead and move on while working together with authorities.







More News

Sensex, Nifty fall 1% as crude oil prices surge
Sensex, Nifty fall 1% as crude oil prices surge
Aamir Khan calls 'Thugs of Hindostan' role one of his toughest
Aamir Khan calls 'Thugs of Hindostan' role one of his toughest
Fuel prices continue to fall as global crude rates ease
Fuel prices continue to fall as global crude rates ease

Write your Comments

Disclaimer: Please write your correct name and email address. Kindly do not post any personal, abusive, defamatory, infringing, obscene, indecent, discriminatory or unlawful or similar comments. canaranews.com will not be responsible for any defamatory message posted under this article.

Please note that under 66A of the IT Act, sending offensive or menacing messages through electronic communication service and sending false messages to cheat, mislead or deceive people or to cause annoyance to them is punishable. It is obligatory on CANARANEWS to provide the IP address and other details of senders of such comments, to the authority concerned upon request.

Hence, sending offensive comments using canaranews will be purely at your own risk, and in no way will canaranews.com be held responsible.