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Mangaluru: ATOMS, the Marketing Forum of the Department of Business Administration at Alva’s Institute of Engineering & Technology, Mijar, Moodbiri organized a guest lecture on ‘Advertisements and Branding’ for the students of MBA, II year and MBA, I year on September 21.
The speaker for the lecture was Prof Nivedita Mirajkar, faculty at ICAI Mangalore, having specialized experience of 28 years in communication strategy, business development and media campaigns.
In her lecture, Prof Nivedita Mirajkar discussed the significance of advertisement in modern Marketing. She stressed that advertisements are great tools of recognition and informing, persuading and recalling are its main objectives.
She viewed that marketing includes developing products, pricing them strategically, making them available to customers through a distribution network. Being the most visual tool of promotion, advertisements deal with rational appeal, emotional appeal and social appeal.
Prof P Ramakrishna Chadaga, dean of the department felicitated Prof Mirajkar for the guest lecture.
Sushmitha introduced the speaker and Karthik extended the vote of thanks. Supriya compered the programme. Programme coordinators Prof Raghavendran, Dr Nagendra, Prof Reema Frank and Prof Gurudatt Somayaji were present on the occasion.
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