Friday 29th, March 2024
canara news

Big B first choice to replace Aamir for 'Incredible India'

Published On : 07 Jan 2016


New Delhi, Jan 7 (PTI) Megastar Amitabh Bachchan, brand ambassador of Gujarat tourism, is the Modi government's first choice as the new face of its 'Incredible India' campaign after actor Aamir Khan ceased to be its mascot.

"Amitabh Bachchan will be the first choice of the ministry for the job," a Tourism Ministry source said, adding actors Akshay Kumar, Deepika Padukone and Priyanka Chopra are among those under consideration.

He described the veteran actor as a "non-controversial" figure and noted that Bachchan was the key face for promotion of tourism in Gujarat which has seen an "upsurge" after he was hired by the state.

Khan, whose comments on perceived intolerance in the country had invited flak from BJP, ceased to be the mascot for the campaign as the contract for it expired.

"It was the (private) agency which has hired him. Since the contract with the agency is no more, automatically the arrangement with the actor no longer exists," Tourism Minister Mahesh Sharma had said yesterday.

Khan today said he respected the government's decision to "discontinue" with his services while making it clear that he never charged anything for the 'Atithi Devo Bhava' campaign.

"It is the prerogative of the government to decide whether they need a brand ambassador for any campaign, and if so, who that ambassador should be," he said in a statement.







More News

Bhagwat demands law for Ram temple construction in Ayodhya
Bhagwat demands law for Ram temple construction in Ayodhya
Break your silence on Rafale deal: Congress tells Modi
Break your silence on Rafale deal: Congress tells Modi
BJP's Shah says allegations against Minister Akbar need to be verified
BJP's Shah says allegations against Minister Akbar need to be verified

Write your Comments

Disclaimer: Please write your correct name and email address. Kindly do not post any personal, abusive, defamatory, infringing, obscene, indecent, discriminatory or unlawful or similar comments. canaranews.com will not be responsible for any defamatory message posted under this article.

Please note that under 66A of the IT Act, sending offensive or menacing messages through electronic communication service and sending false messages to cheat, mislead or deceive people or to cause annoyance to them is punishable. It is obligatory on CANARANEWS to provide the IP address and other details of senders of such comments, to the authority concerned upon request.

Hence, sending offensive comments using canaranews will be purely at your own risk, and in no way will canaranews.com be held responsible.