Mumbai, Aug 3 (PTI) Cricbuzz, one of the leading cricket news and information destinations on web and mobile, was today named as the title sponsor for the upcoming India-Sri Lanka Test series.

This sponsorship marks a major investment by the cricket information platform as it looks to build its association with the sport through the much-awaited Test series, starting August 12 at Galle.

India's 20-day tour includes three Test matches to be held in the cities of Galle and Colombo respectively.

The English feed will be shown live and exclusive on Sony SIX and Sony SIX HD while the Hindi feed will be on KIX.

Founded in 2004, Cricbuzz is a destination for cricket fans with the best in class match coverage, comprehensive tracking of all news from the world of cricket, and exclusive editorials.

Through this association, the platform showcases its steadfast commitment towards the sport as well as focused efforts in creating a successful digital cricket business.

Commenting on the development, Pankaj Chhaparwal, CEO of Cricbuzz said in a statement, "We are thrilled with the association which represents a great opportunity towards scaling up our user base and operations. Cricket is the defining sport in capturing consumer interest and through this engagement, we will look to exponentially increase our global visibility and footprint.

"Through the years, we have built a sizeable, strong and loyal user base, and with Cricbuzz being the top cricket app in the world, we will look to consolidate our position as the preferred destination for cricket.