Mangaluru (TOI): Department of hospital administration, Kasturba Medical College, Manipal is organizing a one-day conclave on healthcare marketing and insurance: MICON 2016 on March 12 in Manipal. Healthcare sector in India is undergoing tremendous changes. With rising competition in healthcare field, a well-designed marketing strategy will enable hospitals to efficiently market their services to current and future patients.
Out of pocket payments for healthcare services are expected to decrease over coming years and utilization of government and private insurance schemes will assume greater importance. MICON 2016 aims to serve as platform for delegates to enrich their intellect with latest trends in fields of healthcare marketing and health insurance. The conclave will be useful for healthcare administrators, hospital marketing and insurance teams, medical practitioners, and others.
The conclave will feature deliberations on wide range of topics including healthcare marketing, hospital brand management, government and private insurance schemes and the challenges faced by hospitals in utilization of insurance schemes by eminent speakers like Dr Rahul Menon, CEO, Aster MIMS; Saghir Siddiqui, COO, KMC Hospitals, Mangaluru; Sripathi, General Manager - Insurance, Manipal Education and Medical Group; Vinod Y R, chief business development officer, Aster DM Healthcare and Anwar, assistant manager branding, Aster MIMS, Dr Premanand, District Surveillance Officer, Udupi and Dinesha, Office Head, Bajaj Allianz, Mangaluru.
Dr Somu G, professor and head, department of hospital administration, KMC Manipal is the organizing chairman, Dr Vignesh R and Dr Bijoy Johnson are the organizing secretaries.
