Monday 22nd, July 2024
canara news

Baba Ramdev launches Patanjali 'atta' noodles

Published On : 16 Nov 2015


New Delhi, Nov 16 (IANS) Baba Ramdev-promoted Patanjali on Monday formally launched its whole wheat instant noodles, just a week after product leader Nestle's Maggi re-hit the retail shelves after a five-month ban imposed by the food-safety regulator.

The "atta" noodle has been priced at Rs.15 for a 70-gram pack.

With the launch, Patanjali has entered another major food segment to take on multinational firms -- such as Tropicana's fruit juices, Kellogg's muesli and cornflakes, Mondelez "Cadbury" India's Bournvita -- not to mention well established cosmetics and home grown ayurvedic brands.

Last month, Patanjali -- which had a turnover of around Rs.1,200 crore in 2014 with a projection of Rs.2,000 crore this year -- had announced an agreement with the Future Group to sell its noodles through Big Bazaar and Nilgiri's supermarkets across 240 cities.

It also has a similar agreement with Reliance Fresh.

"The profits we make from the sale of our noodles and other products will be used for educating the under-priviledged children," Ramdev told a press conference here, adding that the launch was in line with the idea of introducing healthier products that are made in India.

"We are also planning six-seven large production units across India over the next one year. One factory with a capacity of 100-200 tonnes will be set up in the NCR (National Capital Region)," he added.







More News

Sensex, Nifty fall 1% as crude oil prices surge
Sensex, Nifty fall 1% as crude oil prices surge
Aamir Khan calls 'Thugs of Hindostan' role one of his toughest
Aamir Khan calls 'Thugs of Hindostan' role one of his toughest
Fuel prices continue to fall as global crude rates ease
Fuel prices continue to fall as global crude rates ease

Write your Comments

Disclaimer: Please write your correct name and email address. Kindly do not post any personal, abusive, defamatory, infringing, obscene, indecent, discriminatory or unlawful or similar comments. canaranews.com will not be responsible for any defamatory message posted under this article.

Please note that under 66A of the IT Act, sending offensive or menacing messages through electronic communication service and sending false messages to cheat, mislead or deceive people or to cause annoyance to them is punishable. It is obligatory on CANARANEWS to provide the IP address and other details of senders of such comments, to the authority concerned upon request.

Hence, sending offensive comments using canaranews will be purely at your own risk, and in no way will canaranews.com be held responsible.