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‘SWADESHI MOVEMENT’ is e-volved!

Published On : 19 Aug 2015   |  Reported By : Trupti Ghag

Here’s India’s first ecommerce market place promoting swadeshi goods.

Mumbai, 19th August, 2015: As India’s witnessing the substantial growth in ecommerce industry, here’s the new player with its unique concept,, is all set to be a part of action. is a part of Lokmanya Retail Private Limited, a start up, launched with a vision to be India’s most preferred ecommerce platform. At the launch stage, has managed to register over 250 manufacturers and sellers from categories like men’s wear, women’s wear, kids wear, footwear, kitchen wear, home décor products, personal accessories like belt, wallets, bags, purses, gifts, etc. As we have learned that, is going to add some more categories to make the offering complete for its customers. has over 10,000 SKUs on board. Speaking about the concept, Mr. Kiran Dixit, former Group Head Marketing of TBZ Limited, and presently the Managing Director of, said, “The concept of ‘Swadeshi’ is not new to Indians. Great visionaries and freedom fighters have always supported ‘Swadeshi’ in order to make nation strong and self reliant. With the ever changing demography and the lifestyle of people, somewhere the concept of ‘Swadeshi’ has lost its sheen. At, we feel we can build a sustainable and profitable business model around the concept of ‘swadeshi’ and restore its importance”

The company has kept the model simple but effective. Only Indian brands manufactured in India, can register on so that means if few ingredients or parts are outsourced from abroad but the manufacturing is done in India and the brand is Indian, then certainly they can be termed as Swadeshi, as per the

Company has ambitious growth plans in place and has geared up to mobilize the first round of funding which will help scale up the company operations. However as the swadeshi concept goes, even the investors should be Indian, said the spoke person of the company., is currently celebrating Independence Day. The campaign title “Celebrating Freedom “

“Out of Rs. 100, even if people spend Rs. 30-40 on Swadeshi products, it can make the difference, said Mr. Dixit, who has plan to achieve GMV of Rs. 50 crores in the first year itself.

In order to connect with the youths and online shoppers,, has decided to promote goods and services, that today’s customers demand. Even the look and feel and style of communication will be contemporary, said its newly appointed marketing agency. Agency believes that there is a captive market for ‘Swadeshi’ goods. People, who understand the concept of ‘Swadeshi’ will buy on, because they know, buying more and more swadeshi products will help nation grow stronger.

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