Thursday 9th, April 2020
canara news

‘SWADESHI MOVEMENT’ is e-volved!

Published On : 19 Aug 2015   |  Reported By : Trupti Ghag


Here’s India’s first ecommerce market place promoting swadeshi goods.

Mumbai, 19th August, 2015: As India’s witnessing the substantial growth in ecommerce industry, here’s the new player with its unique concept, Humswadeshi.com, is all set to be a part of action.

Humswadeshi.com is a part of Lokmanya Retail Private Limited, a start up, launched with a vision to be India’s most preferred ecommerce platform. At the launch stage, Humswadeshi.com has managed to register over 250 manufacturers and sellers from categories like men’s wear, women’s wear, kids wear, footwear, kitchen wear, home décor products, personal accessories like belt, wallets, bags, purses, gifts, etc. As we have learned that Humswadeshi.com, is going to add some more categories to make the offering complete for its customers.

Humswadeshi.com has over 10,000 SKUs on board. Speaking about the concept, Mr. Kiran Dixit, former Group Head Marketing of TBZ Limited, and presently the Managing Director of Humswadehi.com, said, “The concept of ‘Swadeshi’ is not new to Indians. Great visionaries and freedom fighters have always supported ‘Swadeshi’ in order to make nation strong and self reliant. With the ever changing demography and the lifestyle of people, somewhere the concept of ‘Swadeshi’ has lost its sheen. At Humswadeshi.com, we feel we can build a sustainable and profitable business model around the concept of ‘swadeshi’ and restore its importance”

The company has kept the model simple but effective. Only Indian brands manufactured in India, can register on humswadeshi.com. so that means if few ingredients or parts are outsourced from abroad but the manufacturing is done in India and the brand is Indian, then certainly they can be termed as Swadeshi, as per the Humswadeshi.com.

Company has ambitious growth plans in place and has geared up to mobilize the first round of funding which will help scale up the company operations. However as the swadeshi concept goes, even the investors should be Indian, said the spoke person of the company.

Humswadeshi.com, is currently celebrating Independence Day. The campaign title “Celebrating Freedom “

“Out of Rs. 100, even if people spend Rs. 30-40 on Swadeshi products, it can make the difference, said Mr. Dixit, who has plan to achieve GMV of Rs. 50 crores in the first year itself.

In order to connect with the youths and online shoppers, Humswadeshi.com, has decided to promote goods and services, that today’s customers demand. Even the look and feel and style of communication will be contemporary, said its newly appointed marketing agency. Agency believes that there is a captive market for ‘Swadeshi’ goods. People, who understand the concept of ‘Swadeshi’ will buy on Humswadeshi.com, because they know, buying more and more swadeshi products will help nation grow stronger.







More News

Sensex, Nifty fall 1% as crude oil prices surge
Sensex, Nifty fall 1% as crude oil prices surge
Aamir Khan calls 'Thugs of Hindostan' role one of his toughest
Aamir Khan calls 'Thugs of Hindostan' role one of his toughest
Fuel prices continue to fall as global crude rates ease
Fuel prices continue to fall as global crude rates ease

Write your Comments

Disclaimer: Please write your correct name and email address. Kindly do not post any personal, abusive, defamatory, infringing, obscene, indecent, discriminatory or unlawful or similar comments. canaranews.com will not be responsible for any defamatory message posted under this article.

Please note that under 66A of the IT Act, sending offensive or menacing messages through electronic communication service and sending false messages to cheat, mislead or deceive people or to cause annoyance to them is punishable. It is obligatory on CANARANEWS to provide the IP address and other details of senders of such comments, to the authority concerned upon request.

Hence, sending offensive comments using canaranews will be purely at your own risk, and in no way will canaranews.com be held responsible.