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Smaash renews partnership with Mumbai Indians

Published On : 12 Apr 2016   |  Reported By : media release

Bengaluru, 12th April, 2016: After successful associations with Sachin Tendulkar, Virat Kohli and Cristiano Ronaldo, Smaaash is now adding yet another feather to its long-term association with cricket in the country. After receiving an over-whelming response from its fans resulting into a successful tie-up with team Mumbai Indians (MI) in the year 2013, Smaaash Entertainment, country’s first entertainment and gaming centre announces its partnership with reigning Champions of the Indian cricketing Premier League - Mumbai Indians (MI) again this year.

Smaaash is the official 'Mumbai Indians ka Adda' and invites all cricket enthusiasts to come and enjoy live Twenty20 match screenings and cheer for their favourite team. Smaaash will also have an exclusive line of Mumbai Indians merchandise at all its centres in India in Mumbai, Gurgaon, Hyderabad and Bengaluru.

As part of this tie-up, Mumbai Indians and Smaaash will also provide the fans an opportunity to face Mumbai Indians bowlers like Hardik Pandya, Vinay Kumar, Jasprit Bhumrah, Tim Southee, Corey Anderson and Mitchell Mc Clenaghan at Smaaash cricket. The innovative technology of the Smaaash 360° cricket simulator will perfectly replicate the bowling actions of Mumbai Indian bowlers and give an experience of what it is like to play inside a packed stadium. Cricket enthusiasts can not only play against Mumbai Indian bowlers at Smaaash, but also have a chance to watch the home matches live at the stadium.

“At Smaaash, we constantly endeavor to provide unique and world-class experiences to our patrons. With this association, our customers will not only get a chance to face Mumbai Indian bowlers at Smaaash across India but will also enjoy live screenings of their favourite Twenty20 matches”, says Shripal Morakhia, Chief Imagination Officer of Smaaash.

Commenting on the renewed association with Smaaash, Mumbai Indians spokesperson said, “Fans have always been an important cog in the wheels for Mumbai Indians. It has been our endeavour to offer the best of experience to our fans both on and off the field. Following the success in 2013 and demand from our fans, Mumbai Indians is excited to renew the association with Smaaash once again, as a key fan engagement initiatives this season. MI Ka Adda will be a platform for all our fans to come together and show their support to the team.”

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