VODAFONE DELIGHTS PRE-PAID CUSTOMERS WITH DOUBLE VALIDITY ON RATE CUTTERS
A GREAT REASON TO TALK AT REDUCED RATES WITH DOUBLE VALIDITY

Vodafone India, one of India’s leading telecom service providers launched Double Validity on rate cutter packs, giving pre-paid customers a great reason to talk more at lower rates. The offer on rate cutter pack will enable customers to talk more at attractive rates, affordable prices and an opportunity to double the validity of the product at a nominal cost of INR 7.

All pre-paid customers of Vodafone in Mumbai can avail this offer through any of the following routes (via 121, through the special offers section on the Vodafone website and My Vodafone app) and can choose to double the validity of the selected voice rate cutter pack by paying just INR 7. This value offer is valid on the rate cutter packs pre-fixed with ‘DOUBLEVALIDITY’.

Vodafone is one of India’s leading mobile service providers with over 6 million pre-paid customers in Mumbai and sees a great potential in the rate cutter packs segment.

Elaborating on the Vodafone Double Validity offer, Ishmeet Singh, Business Head- Mumbai, Vodafone India, said, “Mobile telecom services in Mumbai are still largely voice dominated. Over 60% of the Vodafone Mumbai revenues are contributed by Voice plans. Double Validity is yet another customer centric initiative from Vodafone, conceptualized with the objective of ensuring our customers have control on how they utilize their plan and get full value for money. It is a refreshing offering that blends affordability with customer empowerment.”

In order to enhance awareness and adoption of the Double validity offer, Vodafone is also launching a high decibel marketing campaign across TV, - retail and digital.