• World’s largest 4G network is now in India with ‘Vodafone SuperNet™’ 4G
• ‘Cheeka’ the Pug who symbolizes Vodafone’s network expanse and quality reinforces the brand promise of staying always connected
• A new 360 brand and marketing campaign kicks off with exciting Cricket World T20 action
Mumbai, March 14, 2016: Vodafone India, one of India’s largest telecom service providers, today unveiled Vodafone SuperNet™– a seamless network experience that empowers customers to remain confidently connected at all times, for their voice and data needs.
Announcing the launch of Vodafone SuperNet™, Sandeep Kataria, Director- Consumer, Vodafone India said, “Network plays a crucial role in enhancing customer experience. In our continuing endeavour to provide superior voice and data services, we have made significant investments to expand, upgrade and modernise our network across the country. To cater to evolving consumer needs, we use multiple technologies to provide over 194 million customers across the country, all-round benefits of a seamless network experience, beyond just speed.”
The new campaign is being promoted with a high decibel 360 degree creative communication conceptualized by Ogilvy & Mather, that brings back one of India’s most loved and popular brand mascots, ‘Cheeka’ -the pug. Vodafone SuperNet™creative campaign will be introduced with three announcement spots on TV that bring back the old favourites pug and the little boy.
Elaborating on the communications strategy to launch of Vodafone SuperNet™, Siddharth Banerjee, National Head, Brand Communication & Insights, Vodafone India said ‘We are delighted to bring back our much loved mascot ‘Cheeka’ the pug. Research has shown that the endearing Vodafone pug has had one of the most impactful and long standing connects with the Vodafone brand symbolic with our network. Our communication strategy for this launch was to highlight the benefits of our seamless network and service experience and who better to announce it than ‘Cheeka’ the pug!’
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