MBA department of Alva’s Institute of Engineering and Technology, Mijar, Moodbidri organized one day national workshop on the theme- Ease of Doing Business in India and Karnataka on April 4th.

Principal of NMAMIT Nitte, Dr Niranjan N Chiplunkar inaugurated the workshop. In his inaugural address, Dr Chiplunkar stressed on the need to develop easier and simpler mechanisms to start a business. Acknowledging that ‘reform-perform’ methods is the right approach in business, it would still be better if governments took drastic steps to simplify procedures during business establishments, added Dr Chiplunkar.

Presiding over the function, Mr Vivek Alva, Managing Trustee, Alva’s Education Foundation said, “Unemployment is a myth. It is now being coined as a political term. There are enough jobs available in every sector. IT, banking, advertisement, sales and marketing sectors are offering ample job opportunities. What is the need of the hour is scaling up of candidates in terms of their interests and skills. Internet has opened up lot of avenues for learning. Open courseware from MIT, Stanford and other reputed institutions are now available to every learner. There is always a learning possibility where there is a will to learn.”

He added, “Entrepreneurship is not a new concept for Dakshina Kannada and the local region. We have been witnessing the rise of banking and educational institutions along with tiles factories, cashew industries, rice mills in the district. What is noteworthy is the changing pattern of marketing in business. Amazon had invested hugely in Google ads during 2001-2002. Now it has become the number one company in the world. This is because they understood the changing patterns at the right time. Facebook and Instagram advertisements have a wider reach in today’s world. Instead of pointing fingers at social media for the leaks in personal information, we should find ways on using social media effectively.”

Mr Vivek Alva advised young entrepreneurs not to go behind the illusion of fancy brand names and logos. He stressed that the product and the values it creates should be the focal point.

Dr Peter Fernandes, Principal, AIET was the guest of honor who brought out the various dimensions of ease of doing business. Dean MBA Prof P Ramakrishna Chadaga welcomed. Convener Dr G V Joshi gave out the details of the workshop. Gurudatt Somayaji compeered the programme and Dr Nagendra proposed vote of thanks.

In the day-long workshop, five technical sessions from eminent resource persons and moderators were held. Academicians, members of Chambers of Commerce and Industry and students from various education institutions were the delegates in the workshop.