Saturday 19th, September 2020
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Hangyo Ice Creams Enters Premium Gourmet Series under YO brand

Published On : 14 Mar 2020   |  Reported By : Rons Bantwal


Every Ice Cream lover will remember this day, For on March 15, will be marked by Coastal Karnataka’s multi-state brand Ice Cream will scale up it product range and launch it in the Financial Capital of India - Mumbai with a bang. With a mind-boggling range of 7 Gourmet Varieties which are designed to win the hearts of Mumbaikar in particular and that of millions of Ice Cream lovers all across the southern states. YO is the new super premium brand from the production line of Hangyo that will see a grand launch in Mumbai.

    

Pradeep G Pai                                 Ullas Kamath

   

Madam Grace Pinto                  Shyamasunder Keshkamat

   

Rajendra Kamath                    Shivanand Shetty

  

 Priya Bapat                       Rashmi Desai

 

As one of the top-selling brands in entire South India, Hangyo is now poised to launch a scintillating range of premium ice creams in great varieties which will leave Ice cream aficionados spellbound with the aroma and taste. The innovative ice cream makers are all set to launch YOan associate brand which will be a premium gourmet series of icecreams with the catchline ‘made from milk and cream’.

YO will be available in seven different varieties initially. The installed capacity for research and development of Hangyo will pave for several more in the days to come. The seven varieties are Brownie Fudge, Choco-Hazelnut (a unique combination of premium chocolate and the crunchy Hazelnut -this combination is one among the firsts), Shahi Meva Malai (creamy and so milky that you can taste the freshness), Almond Rocks (nutty and crunchy), Rose Petals (highly aromatic and sprinkled with enchanting rose), Saffron Carnival (true strands of saffron), Caramel Crunch (soft Ice Cream with blasts of crunchy caramel). All these new varieties are rarely found. What makes them special is that their special process that Hangyo has infused into the production line the freshness is further sealed in special containers designed to be user-friendly. The YO range has been fortified by nutrients like Omega -3, 6 and 9 with 14 per cent fat. So a little more indulgence is no big deal.

This Premium Gourmet series range is available only in of 500 ML containers and would be priced at Rs. 300. The series will be mainly marketed in all A class retail outlets of Hangyo and in all modern trade outlets present in all the 7 States of distribution to begin with.


About Hangyo:

Hangyo IceCreamsPvt.Ltd., an ISO 22000 – 2005 certified Company has won the WCRC Mumbai award for the India’s Fastest Growing Brand in the top Fifty Brands in India, The Dupont Great Indian IceCream Contest in the year 2017 in which Hangyo won 2 Gold , 3 Silver 1 Bronze award and in September 2019 received the Indywood Business Excellence (IBC) Award-F&B sector, powered by IBC. This has been the third award given to Hangyo ice creams in the span of the last three years. Today Hangyo Ice Creams Pvt.Ltd. has been one in the Top 15 companies in the Ice cream industry of the country. Hangyo has successfully established itself in 7 states, taking many by surprise.

Like the ‘Music for the heart and food for the soul’, Hangyo presents a world of delight. This is fulfilled with notes of romance and symphony of taste represented by the waves in the logo. At Hangyo taste buds are nurtured to infinity as the waves lap one’s tongue in ‘fantasea’ of myriad varities. As the ice cream business roared, there was no looking back for Hangyo. With state-of-the-art Two ISO 22000:2005 certified manufacturing plants at Brahmavar near Udupi and Kirwatti near Hubli in Karnataka state, today Hangyo has over 2 million customers severed by over 16000 retailers, over 250 channel partners, who vouch for the brand, over 160 Exclusive Parlours and 70+ Hangyo Shoppee’s in the last 17 years and looking for a positive future ahead.

Hangyo believes in delivering quality in line with the expectations of the consumers and for this the brand even goes an extra mile. It has taken a lot to bring this spectacular YObrand to what it is today. With the new YO brand hitting the market on March 15, 2020 the portfolio of Hangyo will be in an enviable situation. Behind the great taste and packaging is a Research and Development team that is eternally hungry for innovation. The affinity for experimenting and a positive spirit fits perfectly into the company's slogan “share a smile”. The achievement has surely come from climbing onto lonely heights! Now having reached a formidable length, any competition seems like a distant figure on a long highway.

The brand vouches for Purity, Perfection and Nutrition that forms the milky constellation. We created ripples on day one and today is not just any other day with millions of Indians lap up our sincerity. Hangyo is today a brand to reckon
with. This long journey has been just as exciting and delightful as the Brand itself and Still is.

 







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