Mangaluru, May 17, 2016: Max kickstarts its sixth edition of Max Kids Festival 2016 withtheir hunt for the ultimate talent on May 12th, 2016 at Forum Fiza Mall, Mangalore. Max Little Icon is an event that celebrates children and their talent. It encourages little champs and divas to participate and showcase their talent in singing, dancing and drawing. The little stars enjoy being pampered by Max and parents sit back and watch their kids perform. It is targeted towards children between the age group of 2 to 8 years to provide them a shortcut to fame with a platform to showcase their confidence, skills and also display their sense of style.

Max has witnessed many talentedkids during the auditions this year. Many singers, dancers and artists performed and showcased their talentAnanya(7yr, Holy Family English School)won the title for singing, Kapish Kumar(7yr, Guna Shree Vidyalaya) for dancing and Sinchana(6yr, St. Aloysius School -Urva)for drawing at the grand finale of Max Little Icon 2016, Mangalore. The show was judged byRameshchandra, Kannada Play Back Singer, PrakashMahadevan, Enthusiast Singer and a great performer, Sudeep Shetty, Jury Member – Dance Dance (Namma TV), Avinash, Costalwood Choreographerand SharathHolla, Vistara Art Academy.

Speaking at the fest, Mr. Vasanth shared, “Max Kids Fest has grown to be one of the most anticipated events in India and the response has been overwhelming. Max Little Icon showcases each child’s uniqueness and bring out the best in them. This year we have more in store for the young ones as we are the only retailers to have collection collaboration with ‘The Jungle Book’ movie! I am sure the kids would love it.”

Today, families, moms and kids are on clockwork; be it managing everyday schedules, sending kids to school, tuitions, play classes etc. They have forgotten two important things - the essence of quality time spent and having fun together. These are the two problems being addressed through this property”, he added.

Max is adding an element of excitement for children during the summer vacations. They hosted a few activities in their stores across the country that the children and their mothers can play together, like ‘Jungle Book Puzzle’, ‘Mom's Champ’ and ‘Selfie with Mowgli’.
All the winners get a chance to walk the ramp at India Kids Fashion Week Mumbai where Max is an associate sponsor.