The majority of the time, the big fashion moments are about an image, or a colour or a silhouette that is powerful and striking, that captivates our attention and is eye-catching and memorable. IT’S been a while since a plain coat and dress produced an ecstatic reaction in the Mumbai couture. At other times, we are drawn to the work of a designer by our subconscious and it is less easy to define exactly garments which aren’t about first impressions alone. Fashion Designer KhushiZ who has already set a trend in the fashion world by working with Salman Khan and Arbaaz Khan and her Underwater Life Collection for Wills Lifestyle Fashion Week has created a sensation. Now KhushiZ is going to set a new trend in Mumbai with her latest Label which is called No|BS. Culling the essence of No Bullshit-stylishly funky and marrying it with a corporate & couture sensibility, for Men's suits and women's evening wear gown. KhushiZ has a deeper, less obvious take on this new suits. KhushiZ used her old noggin to create a collection for her very first involving the fine hands of couture, and it got everyone talking and thinking.

KhushiZ explained what No|BS is all about, she said, " With their unique subtext of delicate details, simple harmonies, and rich textural formats, the brand has come to epitomize refinement and luxury in fashion. While keeping the handwriting essentially subtle with monochromatic tones, the language is most definitely contemporary and silhouette centric."

The brand has a melting pot vision of turning the label No|BS- into something more than just a fashion statement.