Mumbai: A warm Sunday morning provided the perfect setting as Mother’s Recipe hosted a special initiative #TasteOfMothersLove, an activity that invited mothers from the city to join them to celebrate and share their love with children who don’t have a mother. The brand partnered with orphanages across Mumbai and Delhi NCR for this touching initiative.
The premises of Vatsalya Foundation, Mahalakshmi and Anand Kendra, Worli came alive over excited conversations, bales of laughter, riveting music and dance, fun activities like, card making workshop, photo booth with props, cake cutting ceremony and a dance competition among others. The highlight of the celebration was the joy on the faces of the children when Mother’s Recipe distributed gifts to each child and when the mothers fed all the children some delicious cake. It was a heartwarming moment of Maa ke haatho ka pyaar, an experience that mothers & children enjoyed equally.
Undertaken every year on the occasion of Mother’s Day, #TasteOfMothersLove is a touching initiative by Mother’s Recipe to introduce mother’s to the idea of sharing love and happiness with the wonderful little children living in orphanages, making it memorable and enriching for them all.
Brainchild of Ms. Sanjana Desai, Head Business Development, Desai Brothers Ltd said, “Words cannot describe the unmatched energy and sea of emotions each one of us experienced today. The mothers had so much love to share and watching them embracing the children, feeding them & playing with them, was truly the greatest feeling. The children are so talented and were very warm and welcoming. We are delighted with the response and more importantly overjoyed to have been able to make a difference to their lives. We have also donated proceeds to each orphanage & will be extending the initiative to all our consumers across the country by donating proceeds from the sales of our special Mothers Day Mixed Pickle Bottle, allowing them to make a difference to the children in these orphanages.”
“The ambitious campaign which started three years ago, at present has spread mother’s love with more than 900 mothers to 950 children in 18 orphanages across India. We hope to have many more hands joining the cause in the years to come”, she concludes
The day was culminated by distributing gifts and goodies to all the kids, thanking the caretakers and the mothers for their formidable support & for sharing their love.
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