New Delhi, (PTI) When Sourav Ganguly wielded the willow, he could effortlessly loft spinners into stands and now one can expect similar fireworks from one of India's most celebrated captains who is writing a book based on his times in the Indian dressing room.

Famed for his never-say-die attitude, the mercurial left handed batsman has collaborated with senior journalist Gautam Bhattacharya for his first book 'A Century Is Not Enough', which is expected to hit the stands soon.

Publishers have dubbed the narrative as "frank, colourful and completely inspiring."

In the book "Ganguly talks us through the challenges of a cricketer, the hard times and the battles he has faced and shows us what it truly means to be a champion," they said.

Ganguly himself is delighted to open the new innings.

"I am extremely delighted to associate myself with Juggernaut and jointly we expect to deliver a great book," he said in a statement.

The life and career of the 43-year-old Kolkata born cricketer affectionately known as 'Dada' has for most people embodied success and achievement.

After blazing into international Test debut by scoring a century at Lord's transformed the Indian team under his captaincy, broke Australia's unbeaten streak in Test cricket and taking India to the 2003 World Cup final.

And yet alongside this success have come tremendous challenges and hurdles, more so than to any Indian cricketer of his generation. The book dwells on What drives a champion to keep on? How did Ganguly stay motivated and focused? And what made him never, ever give up?

Publisher Chiki Sarkar said, "Ganguly is one of India's greatest captains, and one of the most interesting cricketers we have ever produced. We believe 'A Century Is Not Enough' will become a book that readers - and not just cricket fans- will turn to again and again.