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Ayurveda for Millenials

Published On : 21 Oct 2016   |  Reported By : Rons Bantwal

As the world moves away from chemicals and towards natural products, the ancient science of Ayurveda is gaining recognition for its preventive, curative properties. The government of India is definitely sitting up and taking notice. The AYUSH ministry of India is all set to rejuvenate and celebrate the industry, within the next few years with grants and resources dedicated to research and building hospitals. The existence of stressful lifestylesand sedentary habits has created a new found relevance Ayurveda intoday’s generation. Dr. Vaidya’s, a company with a rich Ayurvedic heritage is aiming take its traditional knowledge to this modern consumer: bring Ayurveda back.

Dr. NatoobhaiVaidya, one of the most renowned Ayurvedic doctors in Mumbai,inherited his father’s practice in 1957. After more than 50 years of medical practice, he passed away in December 2013 leaving behind a rich legacy for the generations to come.From the 80s, Dr. Vaidya had a practice of more than 300 patients per day, as well as apostal practice of more than 9000 patients across India and3000 patients across the UK and Germany.

Dr. Vaidya’s: New Age Ayurvedais backed by 150 years of Ayurvedic heritage and a history ofcuring diseases like obesity, diabetes, arthritis, and more.Dr. Natoobhai Vaidya’s grandson, 6th generation Vaidya &CEO of the company, Arjun Vaidya, believes in reviving the next generation’s conviction in the invaluable,age-old wisdom of Ayurveda. By making Ayurveda aspirational and accessible, Arjun wants to influence a younger generation to not only fight, but also prevent illnesses.

Dr.Vaidya’s– New Age Ayurveda, today, owns 96 FDA approved formulations, over-the-counter medicines that tackle everything from low immunity to hangovers. Their first launches, core to the brand ethos of new age Ayurveda, are the LIVitup Hangover Shield & Liver Protector and HERBOfit – Goodness of Chyawanprash in a pill.

LIVitup – Hangover Shield is the world’s first Ayurvedic hangover pill that doubles up as a long-term liver protector. It reduces the conversion of alcohol to acetaldehyde that will have you feeling fresh the morning after and simultaneouslyreduces your chances of liver cirrhosis in the long term. It is the brand’s traditional liver protector with a refreshed marketing story for the new age consumer.

Herbofit is the ‘multi-vitamin of Ayurveda’ and something that every Indian kid grows up having,Chyawanprash but, in a capsule form.Chyawanprash is a sticky, bitter tasting black paste that is full of sugar that is sold in large bottles. HERBOfit on the other hand is a tasteless supplement that comes in a convenient bottle and contains 1/60th the sugar of a spoon of Chyawanprash. It is a daily revitalization, immunity and energy tonic that restores all humansystems into working order.

Dr. Vaidya’s aims to be theAyurveda company that takes traditionalIndian knowledge and packages it in a formthat appeals to the young generation. With new age Ayurveda, Dr. Vaidya’s is #BringingAyurvedaBack. IN PIC Dr. Arjun Vaidya launches (HERBOfit & LIVitup!)_ Two producs.

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